eoc WEEK 10 WHAT ARE THE BENEFITS VS THE FEATURES

EOC WEEK 10

The top benefits on having an event for children is not just simply for the fact that it’s for children but it’s to make a difference in their life and to put a smile on someone that needs the help to take care of simply the needs that they are necessary for them to live day by day, as you know this event will be for that cause and all the money that is raised on that day will be donated to the Children’s miracle network foundation.

Competition is therefore more intense even as demand flattens, industry consolidation continues, and pricing pressures squeeze profitability. Worldwide, Nokia is the smart-phone leader, holding 45 percent of the global market. The runner-up is Research in Motion, maker of the BlackBerry, with 13 percent of the global market. In the U.S. market, BlackBerry is the market leader (with a 42 percent share) and Apple, maker of the iPhone, is the runner-up (with a 20 percent share). To gain market share in this dynamic environment, Sonic must carefully target specific segments with features that deliver benefits valued by each customer group.

The features that this event will have is that everyone can enjoy a day out with the family while looking around at great cars they can get some food from all local vendors which is also something that I am aiming for. To compete with store brands, national brands must sharpen their value propositions, especially in these lean economic times. In the long run, however, leading brand marketers must invest in R&D to bring out new brands, new features, and continuous quality improvements. when the new iPhone comes out some people are going to buy it just simple fact that is a iPhone but some people are going to see it and maybe buy for the features that the consumer can use and that they would like to use, they also buy it for the experience that they are going to have with the actual phone. that is what i want to for with my show i want the person car owner or spectator to come and join us not just because there is cars and entertainment but i want you to come and enjoy the experience that they are going to have at our charity event. that has a display of classic amd all sorts of vehicles that are show worthy.

EOC week:9 Three Great Mission Statements

Great Mission Statement

1.Ryne Colquitt
 http://independentlivin.blogspot.com/search/label/Final%20Project

I can really relate to what he is trying to do with his website and on how to help other with his project,




2.Katheryn Lynch

http://f35studio.blogspot.com/2012/08/final-project-business-mission-statement.html





3.Ryan Torissi

http://marketingryan.blogspot.com/2012/08/business-mission-statement.html

BOC Week 9 Top summer songs 2012

 Top Hits Of Summer 2012

1:Carly Rae Jepsen -"Call Me Maybe"

2:Maroon 5 - "Payphone Feat.Wiz Khalifa

3:Gotye - " Somebody I Used To Know" feat. Kimbra

4:Rhiana - "Where Have You Been"

5:Katy Perry - "Wide Awake"

http://top40.about.com/od/top10lists/tp/Top-10-Pop-Songs-Summer-2012.htm


Why are they Top Hits

Because they are easy to listen easy lyrics and the Olympics also had a huge  impact when they were played in them.

Week 8: EOC Creative Content

EOC Week 8 Creative Content

The plan that is being put together is to have the car show at the Wal-Mart shopping center the way i would be doing a flyer that would be giving out the date time and all the event. I am also planning on building a BlogSpot for this event also, the way i would be promoting this event would be placing my flyers all over the place including in the store on the student lounge in the post office and the mail box by my house. Also i might be able to get the word out online in my social media and also in the radio station, i am not really going to rely so much on the radio station because i don't know if they would approve it or if they would allow it. As in for sponsors to pay for my insurance and some of the supplies I’m thinking of using lawyer Eric Palacios as one of my sponsors and also a Smog Busters that i know the owner for. I’ve talked with a Verizon wireless rep and i asked him if he would like to set up a booth at my show and spread their word also i can get someone from dish network and also from Cox communications to set up a table with all the information that they will provide for the customer so in a way i would be helping out with the information on those businesses and also kind of like a family event for everyone else not just car people and it all comes out to a good cause for children in our community. The goal for my event is to at least come up and raise $400 for the children’s miracle network and also help out other local businesses with the promotion.

Week 7: Implemention Evaluation Control

by checking out what will be going on in the event and making sure that everything turns out for the best and see if i would do it again the following year or month, another way to evaluate what i am targeting and trying to make sure that everyone is in a comfort zone with what they have. the only way i would be controlling the environment is i have metro donating their time to this event in two ways to keep calm within the show and to be able to teach kids what they offer to our community and also they agreed to bring McGruff the dog. another way that control would be sustained is with security being on top of things and metro being on site usually people are calmer and don't disrupt when they see that police is on site.

Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.

In the evaluation stage, the consumer ranks brands and forms purchase intentions. Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.

Week 7: Price

When it comes down to the price it would be a base price for every car, and for vendors so no matter what you would be driving your base or starting price/donation would be a minimum of twenty dollars and also if you would like to donate more for this event we would also accept it, for the vehicle part is not so much of a challenge to have people to bring their cars over and be able to pay the fee and some of them I know would even give more. When it comes down to the Vendors that I would be having out at this event for vendors such as Verizon Wireless, Cox Communications, and Dish I would be charging them a minimum of thirty dollars for them to be able to set up a booth or a table at this event and whatever sales they would do on that day we wouldn’t get none of the sale money all the profits would stay with them. With food trucks or food vendors it would be a little different with the food part of the event the truck or vendor would be paying a fee or donation of a fifty dollar minimum and what we would do with them obviously the name of the restaurant or food truck would be out and promoted I would put them on the flyer with their name on the front also what I would be doing with them is for all the beverage sales I would ask them if they would like to donate fifty percent of the drink sales to the CMN(Children’s Miracle Network). With all event contestants they can either purchase a raffle ticket for two dollars each in additional to the one that they would get per car of the even and also this money would be all going to CMN.

This group appears more likely than other segments to use online research before purchasing electronics, appliances, home decor, and jewelry. Thus, home improvement retailers appealing to this segment should have a strong online presence, providing pricing, features and benefits, and product availability.

It can launch a better advertising campaign or use aggressive sales promotions—trade deals, cents-off, premiums, and contests. In addition to pricing and promotion, the company can also move into new marketing channels to help serve new users.

Week 7:Promotion

Today, most B-to-B marketers recognize that emotion plays an important role in business buying decisions. For example, you might expect that an advertisement promoting large trucks to corporate fleet buyers or independent owner-operators would stress objective technical, performance, and economic factors. For instance, befitting today’s tougher economic times, premium heavy-duty truck maker Peterbilt does stress performance—its dealers and Web site provide plenty of information about factors such as maneuverability, productivity, reliability, comfort, and fuel efficiency.-printed page-163 

when it comes out to promoting this event is one of the ways  that I can think that is the easiest yet the hardest thing to do , the easiest because with Facebook ,twitter, Google plus and all the social media websites that there is it can be your best friend but at the same time it can back fire to you in many ways such as having people on your page or followers that don’t really care for what you are selling doing or giving to the community. They can be your best way to communicate if you have the right people on those sites such as enthusiast and also people that care for what you are going to do. My promotion would be through Facebook, twitter, word of mouth and in the store that I will be putting this event together there would be flyers in the store and all over the departments that allow me to do it in. with Facebook my goal is to put up the picture of the flyer and tag as many people as the site allows me reason being is so that people know about it and so that the friends of my friend know about the event and if those friends see it and like it they repost and friends of friends of friends find out about the even and can always be that much more successful