Week 7: Implemention Evaluation Control

by checking out what will be going on in the event and making sure that everything turns out for the best and see if i would do it again the following year or month, another way to evaluate what i am targeting and trying to make sure that everyone is in a comfort zone with what they have. the only way i would be controlling the environment is i have metro donating their time to this event in two ways to keep calm within the show and to be able to teach kids what they offer to our community and also they agreed to bring McGruff the dog. another way that control would be sustained is with security being on top of things and metro being on site usually people are calmer and don't disrupt when they see that police is on site.

Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.

In the evaluation stage, the consumer ranks brands and forms purchase intentions. Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.

Week 7: Price

When it comes down to the price it would be a base price for every car, and for vendors so no matter what you would be driving your base or starting price/donation would be a minimum of twenty dollars and also if you would like to donate more for this event we would also accept it, for the vehicle part is not so much of a challenge to have people to bring their cars over and be able to pay the fee and some of them I know would even give more. When it comes down to the Vendors that I would be having out at this event for vendors such as Verizon Wireless, Cox Communications, and Dish I would be charging them a minimum of thirty dollars for them to be able to set up a booth or a table at this event and whatever sales they would do on that day we wouldn’t get none of the sale money all the profits would stay with them. With food trucks or food vendors it would be a little different with the food part of the event the truck or vendor would be paying a fee or donation of a fifty dollar minimum and what we would do with them obviously the name of the restaurant or food truck would be out and promoted I would put them on the flyer with their name on the front also what I would be doing with them is for all the beverage sales I would ask them if they would like to donate fifty percent of the drink sales to the CMN(Children’s Miracle Network). With all event contestants they can either purchase a raffle ticket for two dollars each in additional to the one that they would get per car of the even and also this money would be all going to CMN.

This group appears more likely than other segments to use online research before purchasing electronics, appliances, home decor, and jewelry. Thus, home improvement retailers appealing to this segment should have a strong online presence, providing pricing, features and benefits, and product availability.

It can launch a better advertising campaign or use aggressive sales promotions—trade deals, cents-off, premiums, and contests. In addition to pricing and promotion, the company can also move into new marketing channels to help serve new users.

Week 7:Promotion

Today, most B-to-B marketers recognize that emotion plays an important role in business buying decisions. For example, you might expect that an advertisement promoting large trucks to corporate fleet buyers or independent owner-operators would stress objective technical, performance, and economic factors. For instance, befitting today’s tougher economic times, premium heavy-duty truck maker Peterbilt does stress performance—its dealers and Web site provide plenty of information about factors such as maneuverability, productivity, reliability, comfort, and fuel efficiency.-printed page-163 

when it comes out to promoting this event is one of the ways  that I can think that is the easiest yet the hardest thing to do , the easiest because with Facebook ,twitter, Google plus and all the social media websites that there is it can be your best friend but at the same time it can back fire to you in many ways such as having people on your page or followers that don’t really care for what you are selling doing or giving to the community. They can be your best way to communicate if you have the right people on those sites such as enthusiast and also people that care for what you are going to do. My promotion would be through Facebook, twitter, word of mouth and in the store that I will be putting this event together there would be flyers in the store and all over the departments that allow me to do it in. with Facebook my goal is to put up the picture of the flyer and tag as many people as the site allows me reason being is so that people know about it and so that the friends of my friend know about the event and if those friends see it and like it they repost and friends of friends of friends find out about the even and can always be that much more successful 

Week 7: Distribution

when i get to my event i really don’t have a way of distributing the product well because i have no product that i am selling in a way though the plan that i have to distribute my flyers and how to distribute the information about the event that i can cay how to distribute. what i would do is start with posting up flyers up on Facebook twitter and other social media networks also what I would do to distribute the flyers I would be posting them in the store location that this event will be held at and since it’s a car show I would go to different gas stations and would ask if I could display or distribute my flyer within their property because let’s face it a car show and gas well nothing else to say with that. Also I would be distributing flyers at places like your local market and at our sponsors businesses this way we can be able to show more of what we are doing and get more of a variety of visitors not just the normal car gear head guys that would come to our event.

They include resellers, physical distribution firms, marketing services agencies, and financial intermediaries.

Marketers should pay attention to income distribution as well as income levels. Over the past several decades, the rich have grown richer, the middle class has shrunk, and the poor have remained poor. The top 1 percent of American earners get 21.2 percent of the country’s adjusted gross income, and the top 10 percent of earners capture 46.4 percent of all income. In contrast, the bottom 50 percent of American earners receive just 12.8 percent of total income.³⁷

Week 7: Product

 When it comes to my product well I really don’t have a product that I am selling to someone but I am selling them the experience on having some fun with friends, family and even meet new people that have the same interest that you do with bringing your car over and having them look at your and you look at theirs.

 Many companies follow the selling concept, which holds that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.- printed page-11

In a way that is how most products actually do sell and do make profit but also in events like mine we really aren’t trying to sell you anything or making you buy anything the only thing that you are going to buy in this case would be a smile from a child that gets that extra help that is needed and from a great full parent that is holding that child’s hand and holding the fear so the child won’t be able to. The only thing that we are going to be selling to you that you can keep is a great feeling and a great experience that you are going to have for the rest of your life. Even though we will have vendors and food no one would really be taking a huge prize home or a really nice object that they are going to have to spend money on.

The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency. This concept is one of the oldest orientations that guides sellers.

The production concept is still a useful philosophy in some situations. For example, computer maker Lenovo dominates the highly competitive, price-sensitive Chinese PC market through low labor costs, high production efficiency, and mass distribution.

Week 7: Target Marketing Stragety

When i target a special type of market i go for it and try to go for it all my marketed target here would be car lovers and gear heads and enthusiast like myself that i am going after. what i have planned for this target is to set up flyers in places that gear heads would go to such thing as gas stations, car shops and auto parts stores also since i would be having this event at a Wal-Mart store  I would be putting up flyers all over the store and in places that people would be looking at and were they would come across and see the flyer. places for example like the automotive department, the photo department and the electronics department reason why i would be doing in those special departments would be because those are department that most men walk into more than women and at the same time usually the car person or gear head even the enthusiast is a man about eighty nine percent of the time. I would put my flyers in places where people would actually have to go to that place and do something and they would have to see it, also at the actual show I would have people have a great time when they are joining us at the event with their friends and family. The only other plan that I have for the target of this event is actually talking to car owners that I know and car clubs  that I have associating with and hang out with and usually when you have a show vehicle you know other people and more people would be able to show up at this event.

Perhaps the most important step in the marketing process involves building value-laden, profitable relationships with target customers. Throughout the process, marketers practice customer relationship management to create customer satisfaction and delight

The first four steps in the marketing process create value for customers.

week 7: Situation or SWOT analysis

SWOT Analysis

Strengths:
Motivated by being a gear head and a photographer, to have a good time with family and
 friends. Also by the fact that I have the opportunity to use a parking lot of a large  company
and by having a variety of sponsors help with this event.The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions.


Weaknesses: 
Having would be when i am putting this event together for the cause and charity and no one show up for either be a spectator or to be part of the car show. being with their vehicles at the show also some weakness that i have by putting this even together is findings for the event as in who is sponsoring the event and were am i going to get the insurance from.


Opportunities:
 opportunities that present to me in this project are that i can really make the change in a children life by setting something up that a lot of people like and that they love to have fun and they are doing a change in simple things.Managing the marketing function begins with a complete analysis of the company’s situation.on that note i cant really stand the chance on missing a great opportunity on anything.


Threats:
threat that can come up with a event like this is quite a few such as people getting in to a fight would be a major threat to the show and as to the people also, who is going to want to be at a place like that when they have there kids and family with them. also would be if someone would run over a person or a car accident that would be the worst that can happen.but as threat wise there really is not a whole lot that are too big to think about other than those that i mentioned

Week 7: Objectives

Strong concepts proceed to marketing strategy development, in which an initial marketing strategy for the new product is developed from the product concept. In the business-analysis stage, a review of the sales, costs, and profit projections for a new product is conducted to determine whether the new product is likely to satisfy the company’s objectives.   

one of the biggest things that sets people back and that doesn't allow them to succeed a lot of times is that they don't have a objective for a job or project, what my objective is on this project is to be able to bring all sorts of people together for a great and fun event that will cheer them up and at the same time is creating and they are donating to a good cause. something else is  to be able to prove to people that when we get together and really set up goals and help out we can make a difference even if it’s just on one person it’s still something that they did not have before we came along. One of the biggest objectives to accomplish is to be able to make the goal that I have set up to make enough money for the kids. How I see it if I give someone a ten dollar bill that needs it more than I do it makes me feel great and who knows if that person will be able to use it for something that it’s really necessary like food or medication for another day basically there are two objectives one is to be able to have everyone have a great time and be able to show off what they have been working hard for and enjoy the family time and the second one is to be able to do good on a child’s life and change their luck on that one day that there food or medication got delivered.

Week 7:Business Mission Statement

 The Missionthe complete goal is to be able to raise $400 for CMN children's Miracle Network to be able to make this happen we have a car show set up with all types of cars that will be brought to our event we are being sponsored by local businesses and other non-profit car clubs in Las Vegas. This event will be able to help out our community children with any medical needs that they are needed to take care of attention, wouldn’t you feel good knowing that you helped out someone that needed more medical attention than you did by just showing up bringing one of your pride and joy cars and donating a few dollars.

The company’s mission should be market oriented, realistic, specific, motivating, and consistent with the market environment. 

Guided by the company’s mission statement and objectives, management plans its business portfolio, or the collection of businesses and products that make up the company. The firm wants to produce a business portfolio that best fits its strengths and weaknesses to opportunities in the environment.  

Week: 7 The Pitch

Week:7 The pitch

I will have a car show to raise money for CMN as i call it which stands for the Children's Miracle Network its something that i have been wanting to put together for a while the car show will be in a parking lot of someone that lets me borrow it for the day I would be charging about $20 per vehicle and all the money that gets raised would all go to CMN. Ever since i was younger i liked helping out people specially kids and young teens that have a worst life than i did or do, my goal is to use the Wal-Mart shopping center parking lot and fill it with at least 15 cars so i can come up with $300 for CMN also for each car i would have them if they can donate more if possible on top of the $20. its a simple thing to say and to think of but its not as easy to put together and actually do. i spoke with the store manager and she said yes that i can use the parking lot just that i would have to have all the right permits. My goal for this event is to have raised at leas $400, why not make a difference in a child's life when it really doesn't cost us a lot if you really think about maybe a meal that you will sacrifice from your weekly routine.

For example, cable television and satellite television systems are booming. Such systems allow narrow programming formats such as all sports, all news, nutrition, arts, home improvement and gardening, cooking, travel, history, finance, and others that target select groups.

 Time Warner, Comcast, and other cable operators are even testing systems that will let them target specific types of ads to specific neighborhoods or individually to specific types of customers. For example, ads for a Spanish-language channel would run only in Hispanic neighborhoods, or only pet owners would see ads from pet food companies.