Wednesday, August 29, 2012

Week 7: Implemention Evaluation Control

by checking out what will be going on in the event and making sure that everything turns out for the best and see if i would do it again the following year or month, another way to evaluate what i am targeting and trying to make sure that everyone is in a comfort zone with what they have. the only way i would be controlling the environment is i have metro donating their time to this event in two ways to keep calm within the show and to be able to teach kids what they offer to our community and also they agreed to bring McGruff the dog. another way that control would be sustained is with security being on top of things and metro being on site usually people are calmer and don't disrupt when they see that police is on site.

Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.

In the evaluation stage, the consumer ranks brands and forms purchase intentions. Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.

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