Week 7: Price

When it comes down to the price it would be a base price for every car, and for vendors so no matter what you would be driving your base or starting price/donation would be a minimum of twenty dollars and also if you would like to donate more for this event we would also accept it, for the vehicle part is not so much of a challenge to have people to bring their cars over and be able to pay the fee and some of them I know would even give more. When it comes down to the Vendors that I would be having out at this event for vendors such as Verizon Wireless, Cox Communications, and Dish I would be charging them a minimum of thirty dollars for them to be able to set up a booth or a table at this event and whatever sales they would do on that day we wouldn’t get none of the sale money all the profits would stay with them. With food trucks or food vendors it would be a little different with the food part of the event the truck or vendor would be paying a fee or donation of a fifty dollar minimum and what we would do with them obviously the name of the restaurant or food truck would be out and promoted I would put them on the flyer with their name on the front also what I would be doing with them is for all the beverage sales I would ask them if they would like to donate fifty percent of the drink sales to the CMN(Children’s Miracle Network). With all event contestants they can either purchase a raffle ticket for two dollars each in additional to the one that they would get per car of the even and also this money would be all going to CMN.

This group appears more likely than other segments to use online research before purchasing electronics, appliances, home decor, and jewelry. Thus, home improvement retailers appealing to this segment should have a strong online presence, providing pricing, features and benefits, and product availability.

It can launch a better advertising campaign or use aggressive sales promotions—trade deals, cents-off, premiums, and contests. In addition to pricing and promotion, the company can also move into new marketing channels to help serve new users.