Week 7: Product

 When it comes to my product well I really don’t have a product that I am selling to someone but I am selling them the experience on having some fun with friends, family and even meet new people that have the same interest that you do with bringing your car over and having them look at your and you look at theirs.

 Many companies follow the selling concept, which holds that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.- printed page-11

In a way that is how most products actually do sell and do make profit but also in events like mine we really aren’t trying to sell you anything or making you buy anything the only thing that you are going to buy in this case would be a smile from a child that gets that extra help that is needed and from a great full parent that is holding that child’s hand and holding the fear so the child won’t be able to. The only thing that we are going to be selling to you that you can keep is a great feeling and a great experience that you are going to have for the rest of your life. Even though we will have vendors and food no one would really be taking a huge prize home or a really nice object that they are going to have to spend money on.

The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency. This concept is one of the oldest orientations that guides sellers.

The production concept is still a useful philosophy in some situations. For example, computer maker Lenovo dominates the highly competitive, price-sensitive Chinese PC market through low labor costs, high production efficiency, and mass distribution.