Today, most
B-to-B marketers recognize that emotion plays an important role in business buying decisions. For example, you might
expect that an advertisement promoting large trucks to corporate fleet buyers or
independent owner-operators would stress objective technical, performance, and
economic factors. For instance, befitting today’s tougher economic times,
premium heavy-duty truck maker Peterbilt does stress performance—its dealers
and Web site provide plenty of information about factors such as
maneuverability, productivity, reliability, comfort, and fuel efficiency.-printed
page-163
when it comes out
to promoting this event is one of the ways
that I can think that is the easiest yet the hardest thing to do , the
easiest because with Facebook ,twitter, Google plus and all the social media websites
that there is it can be your best friend but at the same time it can back fire
to you in many ways such as having people on your page or followers that don’t really
care for what you are selling doing or giving to the community. They can be your
best way to communicate if you have the right people on those sites such as enthusiast
and also people that care for what you are going to do. My promotion would be
through Facebook, twitter, word of mouth and in the store that I will be
putting this event together there would be flyers in the store and all over the
departments that allow me to do it in. with Facebook my goal is to put up the picture
of the flyer and tag as many people as the site allows me reason being is so
that people know about it and so that the friends of my friend know about the event
and if those friends see it and like it they repost and friends of friends of friends
find out about the even and can always be that much more successful
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